Corporate Culture Viewed as Important by Most Employers, But Measured By Few A study from Critical Metrics suggests that companies that measure corporate culture have more engaged and committed employees. But although the majority of employees and senior leaders feel that measuring corporate culture is important, few companies actually measure it, and even fewer do it well. Forty-six percent of the 236 management and human resources professionals from U.S.-based companies that took part in the study said their organization measures culture. The most frequently cited reason companies gave for not measuring culture were not seeing the need to do so. Twenty-two percent of participants thought their company did not need to measure culture, while another 20 percent of participants said the leadership of their company did not think it was important to measure culture or that it was not a priority. Other responses included, “We don’t know how to do that” and “We hadn’t thought of it before,” and just a few participants cited lack of resources or people. The findings also suggest that both cultural understanding and alignment are linked to important business outcomes. Among employees who thought their views of culture were similar to the views of leadership, 85 percent reported being committed to the organization, compared with 48 percent of those who perceived misalignment.
